Successful product launches require companies to coordinate with other companies. In the past, this involved hosting a live event or buying advertising spaces on television or industry magazines. The digital world today demands a more interactive product launch experience. It allows customers and prospects to learn about the solution and interact in real time with the company.

Livestream product launches offer a great opportunity to increase brand visibility, drive sales and boost brand visibility. Video marketing strategies continue to gain popularity. Wyzowl found that 88% people are convinced to buy a product/service after watching a company’s video. A study by Wyzowl also revealed that 73% of people prefer video content to read about new products.

Livestreaming, while prerecorded video content can be successful, adds something new. Livestreaming allows creators to interact with their customers and answer their questions. It also helps them communicate their core values and to share their passions. Livestreaming can also be used to make viewers feel closer to brands they support and to create an incentive for them to purchase their products.

To launch a livestream-friendly product, it is important to plan for the long term. For this new marketing avenue to succeed, it takes a solid marketing campaign, a library of content, and confidence using today’s technologies.

This is your guide on how to successfully stream your product launch.

Part I: Before The Stream

Research Your Target Audience

Planning your livestream product launches is a start. Analyze who you already follow and whom you intend to target.

Asking specific questions can help you collect as much information about everything, online and offline. Where do your prospective buyers shop for goods? What are their favourite social media channels and what time do they like to scroll? What content keeps them captivated?

These questions can help you to better plan your stream.

Choose your platform or platforms!

Once you’ve identified who your target audience, and where they are going to consume content from you, it is time for you to select the platform that will best reach them. Brands have many options. Most social media platforms also have livestreaming.

Find the most popular platform for your followers to connect on a daily basis. You want your livestream to be accessible easily for everyone. It’s important to choose a livestream service that is consistent with your brand’s message. Twitch might be a good choice if your product is for entertainment. LinkedIn Live can be a great tool for launching a solution to B2B companies in tech.

What if your target audience is spread across many social media platforms. Multistreaming offers a great option for companies looking to expand their reach across all media platforms. Multistreaming-friendly livestreaming software, such Switcher Studio allows brands to share the same feed to multiple channels simultaneously. According to a study, 65% percent of livestream companies that have had multistreaming done before. You do not need to choose.

Schedule your Stream and Go Backward

Pick the right day and time to launch your livestream product. First, ensure that your livestream goes live when your audience is available. For a worldwide stream to be successful, you need to pay attention and align your prospects with their time zones.

You should also ensure that you have enough time to promote and market the virtual event. We will discuss this further. Budget time to prepare content for the event, promote the launch, and seek out PR opportunities. It is not a good idea if you rush into any event. Make sure to allow enough time for planning.

It is important to not tease your audience too long. You don’t want to make your audience lose interest three months in advance. It is important to strike a balance in creating anticipation while keeping your audience engaged with your big launch.

After you have settled on a streaming date for your event, go backwards and start to build your marketing campaign. A social media scheduling tool can help you organize your promotion ideas. For example, choose the time you will announce the event. Then highlight specific days each semaine to share more information to your audience. This is called the breadcrumb approach.

As a breadcrumb, you can think of it as an additional detail about your event. This is a way to give your followers something they can look forward to, so they will be interested in your livestream launch up to the day.

Marketing Campaigns

To build a successful livestream marketing campaign, you need to use every resource available to promote the event. You can boost the visibility of your event using a variety of marketing channels, such as influencer marketing or pay-per click (PPC) ads.

First, create content that highlights and promotes the value of your products. A variety of videos, infographics and short videos can all be used to create successful organic content that inspires prospects to interact with your brand.

Next, you should submit any prelaunch materials to media outlets in order for them to cover the event. PR campaigns are an excellent way to increase brand awareness and boost RSVPs before livestream events. You can send press releases, organic content and information about your new product out to the most prominent publications in your field. An article or interview can help turn your executives into thought leaders.

Cross-promotion of your launch is not limited to media outlets. Invite colleagues and industry opinion leaders to share your event on social media. Then, post about it on your company profile. You can invite a guest host to join you in your stream. This will allow for a greater attendance reach than your company’s followers.

PPC ads are another way to optimize your marketing. These ads can be especially useful in reaching potential customers who may not know about your product.

Make sure you brand your stream for success and outline it.

Your livestream must look professional. This is because you are trying sell your new product. Small businesses had difficulty getting the professional equipment or editing software they needed to make their live streams look professional in the past. They have the good news that nearly everyone now has a high-quality camera at their fingertips.

With livestreaming, companies can brand their streams with custom features. You can use custom colors, customize your layout with logos, and incorporate multimedia elements like polls or countdown timers.

Multi-angle streaming can be used by many brands. Livestreaming software lets you link multiple iOS devices and allows viewers to view your product from various angles. These features can help set you stream apart from your competition.

Your launch’s content flow should be as important as its appearance. Create a summary of the segments on your livestream. Include CTAs throughout the show. This will keep your viewers active. You should also allow your audience to participate in Q&A sessions. Find the perfect balance between spontaneity & preparation.

Part II: During Stream

Your livestream product launch is now complete. You must prepare yourself for success, before you press “stream”.

Double-check to make sure your iOS devices have full charge and that your Wi Fi connection works well. Check your lighting and sound quality before you broadcast. Make sure to have your graphics, prerecorded content and audio ready for when you do go live. These are obvious tips, but if you fail to follow these simple steps, your production quality will be significantly reduced and your brand’s reputation will suffer. A further 67% livestream viewers agree that video quality is important in order to enjoy a live feed. Make sure you pay close attention to these details.

Once you’re live, the show has to go on. Now is the time to step up and host your new product. It is important to pay attention to each aspect of your stream. This includes your comments, editing and live feed.

First, interact with your participants. It means responding to questions in comments and shouting out excited viewers. Make sure you personalize your interactions with viewers so they feel valued and that you provide a way for them to get in touch. The more they feel connected to your brand, then the better.

Livestream editing is a great way to keep things flowing and exciting. Some platforms allow you to edit your livestream, change layouts, and even add prerecorded footage. Do not be afraid to show the viewers a different side or aspect of your new venture.

Who doesn’t like a good surprise? Your audience will always appreciate a surprise or two. By offering viewers special on-air discounts, early-bird or exclusive giveaways, you can encourage them to purchase.

Part III: After Stream

You still have many opportunities to improve your product visibility and convert sales after the stream is over. Livestreams are great because they can be archived for future reference. Successful marketers turn their 1- to 2-hour streams into bite-sized content assets, such as Instagram and TikTok. This strategy extends the life of your stream and makes your solution more valuable to viewers who missed it.

Following your product launch event, it’s important to nurture your leads. One easy way to keep the momentum going is to send an individual email newsletter to your viewers that ties to the livestream–including screenshots from the stream, references for funny moments or flubs, and other highly personalized references–and ends with a CTA that leads them directly to a purchase page. It may also include a coupon code and a special thank you gift.

This guide will help to plan your livestream product launches. This marketing strategy will allow you to be creative, whether streaming is new or old. Creative thinking is key when you are introducing new products to the marketplace. A well-planned stream could be the perfect way to start.