Startups and entrepreneurs face a daunting challenge when it comes to effectively communicating their ideas in a digital world. To achieve great results, it is not enough to create great content and sit on your couch. These are five key marketing tools that entrepreneurs and startups can use inbound.

You must put extra effort into building relationships with your readers, especially in these times of pandemics.

If you don’t answer their questions and concerns during the process, it is rare that leads are converted into customers.

But where do you start?

Five essential marketing tools that you must include in your video and social-media marketing plan are listed below. Videos can be used to create amazing content for your social media pages, repeat customers, and other social media channels.

Showcase your expertise with printable written materials

Marketing tools

It doesn’t matter what your business is: marketing tools or gardening tools can all be used to offer high value to potential clients.

This is the standard that many companies use to demonstrate their knowledge of a topic. There are many options available, including:

These are collections of the most popular articles and essays on your blog that dive deep into the most important topics.

For those who are interested in learning a particular skill, there are “Ultimate Guides” and workbooks.

For your customers, these are instructions on how to get the most out of your service.

People will consider you a trustworthy service provider if your content is clear and easy to understand. To access the written content, readers will need to sign up for your email newsletter. Your offerings will be viewed differently to other content.

It doesn’t matter if you create something new to be successful with eBooks. You should instead create content that is unique and different from other authors. There are many writing guides, but not all of them provide specific guidelines for creating an engaging hook.

Bonus tip: The eBook’s long-form material can be used to create blog entries, infographics videos or newsletters. Anything that can help you keep your content current. You should always offer a different view or expand on the ideas in your eBook.

Use powerful animation to get your message across.

Similar to eBooks and videos, the purpose of making videos to promote your brand’s products is not to brazenly market your products but rather to present yourself as a professional and trustworthy business.

Videos can be a flexible way to market your business. Videos will give you tips and tricks on topics relevant to your business. To track prospects at each stage of their buying journey, you can create a number of videos.

Animation video production is particularly useful for framing problems. The animation then shows how your solution can make a difference in the lives of others. You will help your customers understand their needs by using vibrant images, relatable characters and a compelling story. Enjoy all this while you watch a fun, entertaining video!

This content will be made available on your landing pages and social media profiles. It will help you differentiate your solutions from similar solutions from other brands.

Bonus tip: Videos are very engaging and popular with the audience. Once you have created them, make sure to share them across all platforms and don’t be afraid to use your videos as marketing tools.

Videos that are informative and fun for particular social media platforms can be great sources of interaction.

To entice your prospects, create amazing sweepstakes or contests

Your potential customers will be motivated to engage with you if they have the chance to win the prize that interests them. It’s now much easier than ever to send sweepstakes or contests via email with services like Rafflecopter, ShortStack and iShortStack.

You might be wondering if this is a winning strategy. Isn’t winning more important than giving away something?

Sweepstakes and competitions can be used to generate buzz for your business or conduct research. These are the most important entry options:

The name of the participant.

Email address

Number for the phone.

Zip code and address

Offering a prize is key to creating sweepstakes or contests that generate leads. Although there is a chance that you will get many entries with the help of Super Bowl tickets and a MacBook, very few of these entries will convert into customers.

Instead, give something that is more relevant to your customers. You can also give a gift that complements your personality. A set of personalized glasses, for instance, could be a great gift if you’re a specialist in selling beverages.

One tip: Consider forming a partnership to help you pay your prize when you start your business. Many brands want to promote their products to customers.

Optimized landing pages will grab the attention of your visitors and get their attention

Landing pages are a great way to showcase your content and share your ideas. Landing pages should be informative and concise to communicate the value of your product.

Make sure your CTA or product is at the forefront of your design. If you have created images or videos that are related to your product, they should be at the top of your page.

Bonus tip: Make sure you choose the right location for your forms in order to make it easy for people to sign up for your mailing lists and download your materials.

To locate the form, the user should not have to scroll down to the bottom of the page. Instead, place the form in the upper-right corner. Keep track of the data and metrics you use to measure interaction and responses to the content’s positioning.

Social Media Promotions and Offers

A strong social presence online is essential for any startup or business that wants to build trust and establish a relationship with potential customers.

Many believe social media marketing is a hurdle that every startup must overcome to reap the rewards in the future. It’s something I can understand. However, if you don’t know how to launch promotional campaigns, it could be a problem for many.

You must set your goals in order to run successful promotions on social media.

Promotions are very effective in bringing customers to your business, but you can also use regular promotions to increase customer retention and attract new customers.

It is not important to promote to make money, but to identify marketing gaps and then create specific promotions and offers that target these gaps.

Extra tip: Often, we require live-time experiences to determine if we’re effective in utilizing promotions. You have many options. Rignite and RevLifter can make it easy to share your promotional materials and give you detailed reports that will allow you to analyze and monitor the data. Live-streaming platforms can be used to promote your business. You will get instant feedback and metrics to help you improve future campaigns.

It’s time to get started

We have examined the role of marketing tools in converting casual users or social media users into loyal customers and potential clients for your business.

Your social media channels are the best place to promote your company. Share giveaways and promotions via social media to make people feel valued.

They will help you have a successful online business start.