Retail Media's Future is being Changed by IoT-Enabled Smartphone Screens
- Technology
- September 22, 2022
Five years ago, imagine walking into a grocery-store. You’d walk to the freezer section, grab a pint of frozen ice cream, then go home. It was simple. It involved no interaction with smart screen. Today you might scroll Instagram to see an ad offering a subscription service for ice cream. Alexa might remind you to stop by the ice
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